Bartercard
Bartercard was founded on the Gold Coast in 1991 and has developed
into the world's largest Trade Exchange. Bartercard facilitates a
cashless exchange of goods and services between its Members, using a
currency known as Trade Dollars (T$1=AUD$1). Member's benefit from the
opportunity to generate additional sales, conserve cash, expand market
share and improve liquidity. These benefits delivered attend to the
obstacles faced by many SME's in their quest for survival and
prosperity.
Why Businesses benefit as bartercard members
Improved profit:
Bartercard delivers
improved profitability to member businesses by increased sales from
having access to Bartercard's global member database of over 55,000
businesses. This is in addition to improved cash flow, reduced business
expenses, and reduced idle/excess stock or personnel time, and many
other opportunities.
Guaranteed new customers:
Bartercard
introduces new member businesses to over 55,000 member trading
customers who may otherwise never be exposed to this member's products
or services.
Increased sales:
Bartercard
members prefer to purchase goods and services using Bartercard Trade
Dollars within the Bartercard Trade Exchange system as opposed to
non-member suppliers who only deal in cash. This results in increased
sales opportunities for members and new customers outside your normal
geographic market as Bartercard members go out of their way to buy from
another Bartercard member.
Geographically expanded customer base:
Bartercard
members can cost-effectively expand their business market reach by
using Bartercard's nation-wide and global directory service, plus the
global e-commerce and Internet Auction portals. Over 55,000 global
member businesses, including over 23,000 Australian member businesses
can access these directories and portals for trading purposes.
Improved cash flow:
Members
can pay for business expenses with their Bartercard Trade Dollars,
thereby conserving cash for unscheduled expenditures and investment
into the growth of their business.
Reduced debt interest expense:
Purchasing
goods and services using Bartercard Trade Dollars frees up cash to
reduce interest bearing debt burdens. In addition, Bartercard provides
an interest-free line of credit.
Reduced expenses via lower goods and services acquisition costs:
Members
gain cash discounts equivalent to their gross margins when purchasing
goods and services through the Bartercard network. An example of a 70%
discount can be demonstrated by a member who sells within the
Bartercard network a $100 product/service that has cost their business
$30 to deliver. They receive T$100 credited to their Bartercard account
for this transaction. The sale could consist of excess stock or a
service delivered in idle time and may not have taken place if the
member were not part of the Bartercard network. The Trade Dollar credit
derived from this transaction enables the Member to purchase goods and
services to the value of $100, but has a real cost of only $30.
Reduced excess, slow moving or old inventory and unused personnel time:
By
trading through Bartercard, Member businesses can sell idle/excess
inventory or personnel time to the expanded customer base of Member
businesses that are looking for opportunities to trade rather than
spend cash.
Bartercard holds the Member's hand to trade:
A
Trade Coordinator is assigned to manage relationships between Members
and to assist them in selling and finding deals through the Bartercard
Exchange.
Online services facilitate easy trading:
- 24 hour online auction room
- eMARKETplace
- Online directory
